Capawesome for White-Label Apps

One codebase. Every brand. Every store.

Ship a branded app for every customer from one shared codebase — with isolated credentials, per-brand store destinations, and release controls you can actually enforce.

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More than 1,000 teams build with Capawesome

What is a white label app?

A white label app is a single app codebase that is rebranded and published as many separately branded apps — each with its own name, icon, colors, store listing, and developer account. Instead of maintaining one project per customer, teams build the product once and generate a branded variant for every brand or tenant.

The hard part isn't the code — it's operations: building, signing, and updating dozens or hundreds of store listings without mixing up credentials. Capawesome automates per-brand native builds, isolates each customer's signing credentials and store destinations, and pushes live updates to every branded app from one codebase.

Why Capawesome for White-Label

Built for white-label — not bolted on after the first customer

A pipeline that ships a branded app for every customer you serve, without the fork-per-client spiral or the credential sprawl that usually comes with it.

White-label ready

Designed for teams shipping many branded variants of one product — not adapted from a single-brand mobile workflow.

Every brand, isolated

Separate credentials, store destinations, and environments per customer. Nothing crosses between brands, by default.

One push, every brand

A fix in your shared codebase rebuilds every branded app in the same pipeline — no per-customer release scramble.

Branded builds

Every customer gets their own app

One shared codebase, one shared product — and a fully branded app for every customer. Change the name, icon, colors, content, and every touchpoint they see, without forking a line of code.

Custom bundle IDs and app names per customer

Brand assets injected at build time — icons, splash screens, theme tokens

Per-customer API endpoints and feature flags

One codebase, every brand — a fix in main reaches every app on rebuild

Explore Native Builds

Publishing

Publish under every customer's name

When a customer wants their own listing under their own developer account, you shouldn't juggle certificates. Every variant ships to its own App Store and Play destination — signed automatically.

Unlimited store destinations per app — one per customer, if you need

Per-destination signing credentials, encrypted and scoped

Publish under each customer's own Apple Developer and Google Play account

No per-customer fork — one project ships to all of them

Explore App Store Publishing

Release controls

Control every release, every brand

With dozens of branded apps in flight, one wrong release to a customer's store can burn a relationship. Separate environments, role-based publishing, and audit trails keep every release intentional.

Staging, production, and preview environments per app

Role-based publishing — developers stage, release managers sign off

Protected production destinations — no accidental customer releases

Full audit trail on every build, release, and credential change

Explore platform trust

Comparison

One project vs. a fork per customer

Forking the codebase every time you sign a new customer works — for the first two or three. Here's what actually scales.

White-label on Capawesome — One project, every brand

One codebase, every customer A fix in main rebuilds every branded app
Brand swap at build time Icons, names, theme tokens, endpoints per build
Unlimited store destinations Each customer ships under their own developer account
Role-based publish gates No accidental release to the wrong customer's store
One bug, one fix, one pipeline Every brand rebuilds in the same release cycle

Forking per customer — A repository per brand

N repos to keep in sync Every fork drifts the moment it's created
Manual edits per fork Bundle IDs, icons, and assets hand-swapped
Signing setup per fork Credentials re-configured for every customer
Manual release coordination Push production on one fork, forget on another
N bugfixes, N PRs, N releases One fix cherry-picked across every branded repo

Customer Stories

What white-label teams say

From platforms shipping a branded app per customer to product teams launching regional variants — teams scale further on Capawesome Cloud.

We've been using Capawesome Cloud for CI/CD across our Capacitor apps and couldn't be happier. Migrating from Appflow was a breeze — we were up and running in no time, with way less friction than anticipated. The setup was straightforward and the workflow has been rock solid ever since. But what really sets Capawesome apart is the support. The team is incredibly responsive and genuinely helpful. It's great to get that level of personal attention from a SaaS tool. Highly recommend it to any Capacitor team looking to simplify their deployment pipeline.

Dan Ziv Head of Engineering at Greetings Island

Capawesome's live updates have been a game changer for our mobile recipe app at King Arthur Baking. We can quickly deliver improvements without app store delays, saving time and resources while keeping the experience fresh for our baking community.

Jordan Kilby Digital Marketing Leader at King Arthur Baking

We tested and verified several solutions on the market to help us deliver OTA updates for our Apps quickly, securely and, most importantly, that were capable of scaling as we grew and demanded. Capawesome Cloud was our choice! The integration is super simple, we have automatic rollback and code signing to ensure the security of updates. The costs are transparent and honest, we are very happy with the platform and looking forward to integrating our future Apps!

Patrick A. Lima CEO at Nuinalp

Capawesome Cloud has helped us reduce our live update costs by more than 90% while offering more features than our previous provider. The integration took us less than a day and the support is top-notch. We now deliver daily live updates to more than 200,000 devices without any issues.

Michael Wolz Head of Development at snapADDY GmbH

We mainly use over-the-air (OTA) updates to deliver critical bug fixes and updates when waiting on the App Store review process is not an option. After dealing with too much down-time and latency from Capgo, we made the decision to switch to Capawesome Cloud and we couldn't be happier. Capawesome is more stable and the package delivery speeds are significantly faster, which makes a big difference at scale. Capawesome's team is extremely responsive and professional - thanks for supplying such a great product guys.

Jedidiah Weller World Builder at Summon Worlds

Our Capacitor app had several unique requirements for running operations in the background. The Capawesome team was able to quickly understand our needs and crafted a customized Capacitor plugin that exceeded our expectations.

Christofer Huber CTO at WEBPUNKS GmbH

Capawesome Cloud has been a game-changer for our team. We can now deploy updates to our Capacitor app without pushing to the app stores. This has saved us countless hours and allowed us to iterate faster. It's a must-have for any modern app development team.

Hugo Corta Tech Lead at Vitruve

We had to use an Android and iOS SDK in our Capacitor app, for which no plugin existed. Capawesome was able to create a fully functional Capacitor plugin for us within a few days. The communication was excellent and the plugin works perfectly.

Daniel Ehrhardt CEO at Codext GmbH

Capawesome felt like it was designed with software engineers in mind. The documentation is excellent, the native library is robust, and the integration was minimally invasive and easy to keep well-factored and self-contained. We compared it directly with competitors, and Capawesome came out ahead on every point.

Evan Hanson CTO at Otto

We switched from Capgo to Capawesome Cloud a few months ago and so far we haven't looked back. With Capawesome Cloud, we have significantly less downtime, updates are delivered faster, and support is literally the best we have ever experienced. The integration was straightforward, and the documentation is clear and concise. Big thanks to the Capawesome team for creating such an awesome platform!

Clément Fradet Normand Co-Founder at Clovis

Blog

GuideJune 4, 2026

How to Prepare Your App Store Listing

Everything Apple and Google require before your app submission — screenshots, description, privacy policy, age rating, and data disclosures.

Dayana JabifDeveloper Advocate

DevelopmentMarch 18, 2026

Env Variables & Secrets in Capawesome Cloud

Learn how to use environment variables, secrets, and reserved variables to configure your Capacitor and Ionic builds in Capawesome Cloud.

Dayana JabifDeveloper Advocate

GuideJune 4, 2026

How to Create Your Apple and Google Developer Accounts

Everything you need to create your Apple Developer and Google Play accounts — costs, timelines, and the gotchas that delay most first-time publishers.

Dayana JabifDeveloper Advocate

FAQ

White-label FAQ

Have a question we haven't covered? Talk to sales or join us on Discord.

There's no cap on the number of branded apps you can build and publish from a single project. Teams on Capawesome Cloud ship anywhere from a handful of regional variants to hundreds of per-customer branded apps, all from one shared codebase. Pricing scales with build concurrency and active installs, not with brand count.

No. One repository, one project — every branded variant is produced at build time by swapping bundle IDs, app names, icons, and splash screens, plus theme tokens, API endpoints, and feature flags. A fix in main rebuilds every branded app in the same pipeline, so you stop cherry-picking across forks. See how to configure per-brand build environments.

Yes. Capawesome Cloud supports unlimited store destinations per app, each with its own encrypted signing credentials. Most white-label teams configure one destination per customer — the app lands in the stores under the customer's own Apple Developer Program and Google Play account, with their own review process and their own install analytics.

Yes. Every store destination has its own signing certificates, provisioning profiles, and store API keys — encrypted, scoped, and never shared across customers. Credentials never appear in build logs, and every change is captured in the audit trail.

Whoever you decide. Role-based access control gates production destinations behind a sign-off step — most teams let developers push to staging freely and require a release manager or customer-facing lead to sign off on production. Every release is logged with actor, timestamp, and destination.

White-label is about shipping one product as many branded apps — you own the product, customers get a branded copy. Agencies is about running a portfolio of separate client projects that often hand off at the end of an engagement — every client owns their own app. Many teams use both patterns; talk to sales if you're not sure which fits.

Capawesome Cloud pricing scales with build concurrency and monthly active users across your apps, not with the number of branded variants you publish. Shipping ten branded apps or a hundred from one codebase uses the same pipeline — you pay for throughput and user base, not per brand. See the pricing page for tiers, or talk to sales for custom plans above them.

Ship every brand from one pipeline

Start a free trial to run Capawesome Cloud against your white-label roadmap, or talk to sales to walk through branded builds, per-customer publishing, and release controls with our team.

Get started Talk to sales

Running a white-label product on Capawesome already? Compare notes on Discord or talk to our team .